Episode 8: Communicating Value

In the season one finale, Michael J. Coles, Co-Founder of the Great American Cookie Company and the namesake of Kennesaw State University’s Michael J. Coles College of Business, sits down with host Tyra Burton to share details of his life as an entrepreneur, world-record holding athlete, and an inspiring leader. He provides fascinating insights into the important ways customers have taken the power away from sellers, and how businesses can use that to their advantage.   

You can also watch video episodes of Building Bold Connections at the Building Bold Connections YouTube Channel.

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